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To better serve our growing client base, AXIA has relocated. Our new office is in the heart of Princeton, across from Princeton University. Publications “The advantages of the dynamic modeling approach”. Stafford, J. In “Pharmaceutical Product Strategy: Using dynamic modeling for effective brand planning”. M. Paich, C. Peck & J. Valant, eds.CRC Press. 2005, pp 14 -16. “Why emotional branding is relevant to physicians”. Stafford, J. L. & Sibley C. E. Third Annual Pharmaceutical Marketing & Sales Global Summit. SRI. Lake Buena Vista, FL. February 12-14, 2005. “The relationship between health status perceptions and compliance with antihypertensive therapy – market research as a pilot study (and beyond).” Stafford, J. Intl. J. of Market Research. 2002, 44: 477-486 “Stages of change for adherence with medication regimens for chronic disease: Development and validation of a measure”. Willey, C., Redding, C., Stafford, J., Garfield, F., Geletko, S., Flanigan, T., Melbourne, K., Mitty, J. Clinical Therapeutics. 2000, 22(7), 858-71.
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